

Why I chose the entertainment industry
I can remember the first time I saved for my own concert tickets. I was 14 and I washed my dads car every week until I had enough money...


Ain't all Glitz n Glam
As a general rule when people think of PR professionals they think of these big extrovert characters spending every evening at some...


Tescos Food Love Stories
This campaign has been rolled out for around two years now, but it's still one of my favourite campaigns. I love a love story, I love...


Megs Media Cleanse
I was fairly young when I got sucked into the whole social media thing. I got twitter on my 14th birthday, and nearly eight years later...


Galentine's Day 💞
Having never celebrated Valentine's day with anybody but my cat or my best friend I've never really been bothered about it. I mean, sure...


Case Study : Branding : Walt Disney Company
According to American business magazine 'Forbes' Walt Disney is currently the 8th leading brand worldwide, with a market cap of $169


Coke vs Pepsi
Now honestly, I wouldn't be a PR Student if I hadn't stumbled upon the big Coke vs Pepsi debate at some point in my studies. I didn't...


Sex Sells.
n/b This is mainly anecdotal and my personal opinion, not based on published theory If I asked people to think of an advert that uses sex...


Opinion Leaders
“Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation.” ― Oscar...


Presidential Credibility
In times of need a country looks towards their leader. In times of panic and terror the one person the country looks to is their leader....