According to American business magazine 'Forbes' Walt Disney is currently the 8th leading brand worldwide, with a market cap of $169

Now honestly, I wouldn't be a PR Student if I hadn't stumbled upon the big Coke vs Pepsi debate at some point in my studies. I didn't...

“I study Public Relations.” “Oh cool… What’s that?” And there it is, the million dollar question that I get asked so many times when...